Ted Cromwell

Weirton, West Virginia, United States

• West Virginia–based consulting firm providing specialized subcontracting services to established consulting and technology organizations.
• Focused on delivering high-quality expertise in information technology, digital transformation, and business process improvement across multiple industries.

Des Moines, Iowa, United States

• Led the move from batch processing to event-driven architecture using pub/sub patterns, leveraging automation to keep data flowing to the appropriate systems.
• Ensured alignment with requirements and timelines via close collaboration with Project and Delivery Managers; ran regular progress reviews to maintain accountability.
• Created strategic architecture via logical and infrastructure diagrams and partnered with platform engineers to enhance designs and technologies.
• Engaged with the broader Architecture group to reinforce standards and ensure consistency in patterns across teams.

Pittsburgh, Pennsylvania, United States

• Partnered with Leadership, Product Owners, UI/UX, Tech Leads, DevOps Engineers, and other Architects to deliver the $35M+ Global Website Platform (PPG.com).
• Developed and delivered high- and low-level architecture diagrams to articulate solution vision.
• Oversaw data-flow architecture via multiple API services — enhancing content, search indices, location management, and lead generation — using serverless orchestration alongside no/low-code solutions (Logic Apps).
• Enhanced automated content creation leveraging AI (ChatGPT / DeepL) and RPA through Webhooks and API microservices.
• Streamlined collaboration between developers and operations by automating application releases with Terraform and Azure Pipelines.
• Directed Information Architecture projects while managing all data types in Enterprise CMS (Kontent.ai) and Enterprise Search (Algolia).
• Onboarded, mentored, and supported multiple teams of contract developers and tech leads across time zones and locations.
• Presented and participated as a member of the Architectural Review Board.
• Visited Wrocław, Poland multiple times to deliver support and facilitate workshops with contract and regional-office employees.

Greater Pittsburgh Area

• Oversaw project execution for an array of PPG Architectural Coatings brands including PPG Paints, Olympic, Glidden, Liquid Nails, Homax, Sico, CIL, Disney Paints, Deft, and Flood.
• Designed, proved, and implemented standards for front-end development, SEO, website analytics, and social sharing.
• Led multiple contracted and full-time employees — daily activities, annual evaluations, goal progress, and career development.
• Participated in the PPG Internship Program as both mentor and supervisor.
• Established and executed standards to streamline the development life cycle and enhance team efficiency.
• Introduced: Design System, Azure DevOps, Azure B2C shared login, headless Enterprise CMS (Kontent.ai), Enterprise Search (Algolia), PIM (Kontent.ai, SAP, Informatica), Bootstrap grid, Google Places/Maps, Kentico e-commerce, 3rd-party retail automation (Walmart, Amazon, others), BazaarVoice ratings and reviews.

Wheeling, West Virginia Area

• Managed team of digital marketing coordinators and specialists building, maintaining, and advancing Orrick.com, Orrick Blogs, and Orrick regional sites.
• Oversaw internal content management systems and databases delivering content to internal and external customers.
• Developed strategies for social business consulting to enhance client engagement.
• Implemented marketing-automation tools to streamline campaign management.
• Engineered and applied effective SEO strategies.
• Designed and managed web and portal-driven solutions for marketing and business development, integrating CRM (Recommind) with lead generation (HubSpot).
• Established and managed systems for measuring digital-marketing success (WebTrends, HubSpot, Google Analytics).
• Previously Web Engineering Specialist II: developer on client-facing applications and websites; managed IntApp low-code integrations for content, user roles, and data transformation; WebTrends administrator, WordPress lead, IntApp Solutions Architect, and SharePoint integration.

Wexford, Pennsylvania, United States

• Formerly Nauticom Internet Services (North Pittsburgh Systems, Inc.).
• Partnered with external clients to design digital solutions strengthening brand presence.
• Developed solutions for high-traffic regional clients including the Art Institutes, Fred Rogers Productions (Mister Rogers), Traco, and CertainTeed.
• Lead interface designer and mass-email specialist; solutions architect and lead proposal generator.

Tampa, Florida, United States

• Engaged with clients to develop customized web solutions advancing business objectives, featuring early e-commerce models.
• Oversaw in-house marketing across corporate website, print, billboards, radio, and other media.
• Implemented web analytics (WebTrends) to monitor traffic and assess effectiveness for all customers.
• Developed internal software to streamline troubleshooting of network and customer challenges.